Digital marketing · Google & Meta ads (PPC)
Google and Meta ads that bring in enquiries, not just clicks.
Paid ads put your business in front of people who are searching for what you sell or who match your ideal customer. We set up, run and optimise campaigns on Google and Meta, and track the enquiries and sales they bring, so you know what your budget is buying.
What’s included
What Google & Meta ads (PPC) covers
- 01
Google Search ads
Ads shown to people searching for your services on Google.
- 02
Meta ads
Facebook and Instagram campaigns targeted by location, interests and behaviour.
- 03
Audience & keyword research
Who to target, and the searches worth paying for.
- 04
Ad creative & copy
Images, videos and text written to earn the click.
- 05
Conversion tracking
Forms, calls and WhatsApp clicks tracked, so results are measured properly.
- 06
Ongoing optimisation
Budgets moved to what works and weak ads paused.
How it works
Three steps, no jargon.
- 1
Set up
We agree your goal and budget, set up tracking and build the campaigns.
- 2
Launch
We launch, then watch closely in the first weeks as the platforms learn.
- 3
Optimise
We refine targeting, ads and budgets every month based on results.
What you get
- Google and/or Meta ad campaigns, built and running
- Conversion tracking for leads and sales
- Ad creative and copy
- A monthly report on spend, leads and cost per lead
A good fit for
- Businesses that need enquiries quickly
- Launches, promotions and seasonal offers
- Companies spending on ads without clear results
How much should I spend on ads?
It depends on your market, competition and goals. We’ll recommend a starting budget, and you pay the ad spend directly to Google or Meta, separately from our management fee.
Who owns the ad accounts?
You do. We set up or use accounts in your business’s name and work in them with your permission.
How soon will I see results?
Ads can bring traffic within days, but campaigns usually need a few weeks of data to settle and improve.