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Bulk SMS provider · Kenya

Affordable, reliable Bulk SMS in Kenya.

Send promotional and transactional SMS, OTPs and alerts to thousands of customers at once, under your own sender ID, with delivery reports, an SMS API and support from our Nairobi team.

  • From KES 0.40 per SMS
  • Custom sender ID
  • Safaricom, Airtel & more
  • No setup fees

Your sender ID

YOURBRAND

Messages arrive under your business name.

  • PROMO
  • TXN
  • OTP
  • ALERT
  • API

How it works

From your dashboard to every customer’s inbox.

Send from the web dashboard, or straight from your own system over our API.
  1. 1ComposePick a contact group, personalise and schedule.
  2. 2DeliverIt lands in every inbox under your brand name.
  3. 3TrackSee each message’s delivery status in real time.

How businesses use it

One platform for every message you send.

  • PROMO

    Promotional campaigns

    Offers, launches and events sent to segmented contact groups.

  • TXN

    Transactional messages

    Receipts, payment confirmations and account updates.

  • OTP

    OTP & verification

    One-time passwords for sign-ups, logins and payments.

  • ALERT

    Business notifications

    Reminders, delivery updates and service alerts.

  • API

    SMS API integration

    Send from your own system over a RESTful API or SMPP.

Sender ID

Your business name, not a number.

A sender ID is the name your customers see as the sender, like YOURBRAND. It tells people who is texting them before they open the message. You can request a custom sender ID when you sign up, and personalise every message with placeholders like “Dear [Name]”.

YYOURBRANDDear Amina, your order is on its way.

Who uses Bulk SMS

Messages for every kind of business.

  • Retail & e-commerce

    Offers, order confirmations and delivery updates.

  • Real estate

    Viewing reminders, new listings and payment receipts.

  • SACCOs & microfinance

    Balance alerts, loan reminders and OTPs.

  • Schools & training

    Fee reminders, events and parent notices.

  • NGOs & community groups

    Outreach, meeting reminders and surveys.

  • Utilities & services

    Bill reminders, outage alerts and receipts.

Platform features

Powerful features to keep you connected.

  • Instant delivery

    Real-time dispatch across all Kenyan networks.

  • Custom sender ID

    Brand your messages with your business name.

  • Contact groups

    Upload, segment and manage lists by group, region or interest.

  • Personalised messages

    Use placeholders like “Dear [Name]” for every recipient.

  • Scheduled messaging

    Set campaigns to go out at a specific date and time.

  • Delivery reports

    Track delivery status with real-time reporting.

  • Web dashboard

    Send from anywhere on a secure web platform.

  • API integration

    Connect your apps through a RESTful API or SMPP.

  • Opt-out management

    Automatic opt-out links or STOP keyword support, in line with CAK rules.

Bulk SMS pricing in Kenya

Published rates. The more you send, the less you pay.

Safaricom: KES 0.80 down to KES 0.40 per SMS, excluding VAT. See every network

Estimate your Bulk SMS cost

Estimated cost

KES 8,000

+ KES 1,280 VAT · KES 9,280 total

Plan
Basic
Rate per SMS
KES 0.80
SMS billed
10,000
Top-up band
KES 0 – 19,999

Based on our published rates, excluding VAT. Your plan depends on how much you top up, and lists with several networks are billed per network. Airtel Kenya international traffic is USD 0.056 per SMS across all plans.

Get Bulk SMS Pricing

Start sending in four steps.

  1. Step 1

    Sign up

    Create your account on the Ndovubase SMS platform.

  2. Step 2

    Top up

    Add credit. There are no setup fees; you pay for what you send.

  3. Step 3

    Upload contacts

    Import your lists and organise them into groups.

  4. Step 4

    Send or schedule

    Compose your message, personalise it and send now or later.

FAQ

Bulk SMS questions

Pricing, sender IDs, networks and the API. More answers on our FAQ page.

How do I start sending bulk SMS?

Sign up, top up your account, upload your contacts and compose your message.

How much does Bulk SMS cost in Kenya with Ndovubase?

Rates depend on the network and your top-up plan. On Safaricom, SMS cost KES 0.80 each on the Basic plan, falling to KES 0.40 on the Max plan (KES 400,000+ top-up). Prices exclude VAT. See the pricing page for every network.

Can I use my business name as the sender ID?

Yes. You can request a custom sender ID during onboarding, so your messages arrive under your business name.

Are there any setup fees?

No setup fees. You pay only for what you use.

Which networks can I send to?

You can send to Safaricom, Airtel Kenya and other Kenyan networks.

Do you have a Bulk SMS API?

Yes. You can integrate our SMS gateway into your own system or app over a RESTful API or SMPP. The API documentation is public.

Can I schedule messages?

Yes. The platform supports scheduled messaging.

Can recipients opt out?

Yes. Opt-out links and STOP keyword support help you comply with Communications Authority of Kenya rules.

What clients say

Trusted by the businesses we build for.

5.021 Google reviews
Read them on Google
  • SMS & USSD
    “I’d highly recommend Ndovubase for SMS and USSD services. It’s a one-stop solution that’s reliable, easy to use, and has really streamlined how we connect with our customers.”
    Sam MburuSMS & USSD · Google review
  • SMS & USSD
    “Affordable and Reliable Web Service Providers. Your go to Website/digital marketing and Bulk SMS providers.”
    Kones CherichWeb & Bulk SMS · Google review
  • Website
    “They took time to understand my vision and goals, offered helpful suggestions, bringing my vision to reality. The website is not only visually appealing, but also functional, fast and mobile friendly.”
    Joyce MuriukiPersonal brand website · Google review
  • Website
    “Highly functional and visually appealing websites with affordable pricing is their forte. Creativity and attention to detail make them the go-to in the web world.”
    Tina NzukiWebsite · Google review
  • Service
    “They are a team of creatives and very passionate in helping businesses thrive using Tech. Very patient also in guiding clients throughout the onboarding process and great after sale service.”
    Sandra MusilaOnboarding & support · Google review
  • Service
    “Best place to get all your work done. I love their services, they are top notch and delivered on time.”
    Sparks NjorogeDelivery · Google review
  • Service
    “They deliver with excellent customer service, will work with them over and over again. I recommend Ndovubase 10/10.”
    Wanjiku MiruruCustomer service · Google review
  • SMS & USSD
    “Has assisted in bulk sms and also provided insight on social media management.”
    Terry NanjiraBulk SMS · Google review
  • SMS & USSD
    “Their team handled our integration flawlessly. They’re responsive, transparent on pricing, and deliver updates within hours. A reliable partner for any Kenyan business seeking seamless, scalable USSD solutions.”
    Tito MuchokiUSSD · Google review
  • Website
    “Ndovubase did an incredible job on my real estate website. They were professional, attentive to detail, and delivered a sleek, fully functional site that represents my brand perfectly.”
    Jmakena JoymakenaReal estate website · Google review
  • Website
    “They are professional, timely, friendly and they delivered on the kind of website I wanted.”
    Anne MuriithiWebsite · Google review
  • Service
    “Great service, seamless communication would highly recommend for all your digital solution needs to enhance your business visibility.”
    Lizz NdanuDigital solutions · Google review
  • Service
    “I highly recommend this business. The customer service is exceptional, and the product quality is consistently outstanding.”
    Cecilia KinuthiaCustomer service · Google review

Brands we’ve worked with

20+

Businesses across Kenya that trust us with their websites and customer messaging.

Talk to our team

Get Bulk SMS pricing for your volume.

Tell us roughly how many messages you send and to which networks. Prefer to start now? Create an account.

Bulk SMS pricing request

What do you need?

Start a project

Let’s build something that works for your business.

Whether you need a new website, a better digital experience, or a reliable Bulk SMS solution, let’s talk about your next project.